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Mid-level, metro B2B marketing role with broad skills and analyst-relations attracts high applicant competition.
B2B technology services focus and analyst relations make skills less transferable across industries.
Mandatory 5+ years tech marketing, analyst relations, and specific MarTech/CRM skills increase filter strictness.
Develop and execute comprehensive services marketing strategies aligned with business objectives, focused on technology and IT services.
Analyze market trends, customer needs, and competitive intelligence to identify growth opportunities and tailor messaging.
Lead omnichannel marketing campaigns, produce targeted marketing content, and manage analyst relations including RFIs and vendor assessments.
At least 5 years of experience in technology marketing including services marketing and analyst relations within IT industry.
Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM tools (e.g., Salesforce).
Experience in market and competitive analysis, brand positioning, omnichannel campaign execution, and content development.
Master’s degree in Marketing, Business Administration, or Information Technology preferred.
Experienced in B2B technology services marketing with strong command over digital and print marketing assets.
Skilled in managing analyst relations and securing high visibility in vendor assessment reports.
Capable of leading cross-functional teams and using digital analytics/performance measurement tools (e.g., Google Analytics, Tableau) to optimize marketing strategies.