Lifecycle CRM & Reactivation Manager (Skillz)
Firy Inc. (company site, opens in a new tab)6–10 yrsBengaluruOn-siteDirect career pageEst. 20–35 LPA
Posted on 11 Sept
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Job description
Structured overview of role & requirements
About This Role
- Own end-to-end lifecycle messaging strategy and execution across email, push notifications, and in-app messaging to drive revenue growth.
- Lead reactivation marketing including cohort definition, offer design, ROI measurement with holdout controls, and enforcement of messaging hygiene and frequency rules.
- Manage lifecycle marketing tools (CleverTap), partner with analytics and product teams for measurement and tooling, and lead the Email Marketing Manager and lifecycle team build-out.
Minimum Requirements
- 6–10 years experience in lifecycle, CRM, or retention marketing for consumer mobile products with direct ownership of reactivation or win-back programs.
- Deep hands-on experience with lifecycle marketing platforms; CleverTap experience strongly preferred.
- Experience running holdout-based incrementality testing on messaging campaigns and using data-driven campaign decisions.
- Location requirement: Hybrid work setup in Bangalore, India.
Ideal Candidate Profile
- Experienced in mobile consumer products with specific background in reactivation campaigns and incremental revenue accountability.
- Strong capability to design and optimize cross-channel lifecycle journeys, with deep knowledge of messaging frequency, suppression, and deliverability especially on push notifications.
- Comfortable building lifecycle function/processes from ground up with data-driven rigor and collaboration across Product, Analytics, and Marketing teams.