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Strong public gaming brand, Bangalore metro, and mid-senior CRM generalist role increases competition.
Role prefers gaming/ wallet experience but lifecycle CRM skills transfer to fintech and consumer mobile, so medium.
Explicit 6–10 years plus mandatory CleverTap/holdout measurement and reactivation ownership raises strictness.
Own end-to-end lifecycle messaging strategy and execution across email, push notifications, and in-app messaging to drive revenue growth.
Lead reactivation marketing including cohort definition, offer design, ROI measurement with holdout controls, and enforcement of messaging hygiene and frequency rules.
Manage lifecycle marketing tools (CleverTap), partner with analytics and product teams for measurement and tooling, and lead the Email Marketing Manager and lifecycle team build-out.
6–10 years experience in lifecycle, CRM, or retention marketing for consumer mobile products with direct ownership of reactivation or win-back programs.
Deep hands-on experience with lifecycle marketing platforms; CleverTap experience strongly preferred.
Experience running holdout-based incrementality testing on messaging campaigns and using data-driven campaign decisions.
Location requirement: Hybrid work setup in Bangalore, India.
Experienced in mobile consumer products with specific background in reactivation campaigns and incremental revenue accountability.
Strong capability to design and optimize cross-channel lifecycle journeys, with deep knowledge of messaging frequency, suppression, and deliverability especially on push notifications.
Comfortable building lifecycle function/processes from ground up with data-driven rigor and collaboration across Product, Analytics, and Marketing teams.