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Mid-level SaaS product-marketing role with common skillset and 5+ years, moderately competitive.
SaaS product-marketing and PLG focus increases domain specificity, reducing cross-industry transferability.
Explicit 5+ years, SaaS and PLG experience required, team management expected.
Own development and execution of product positioning, messaging, and value propositions to drive product growth.
Lead and optimize multi-channel marketing campaigns (SEO, paid ads, email, social) to improve lead generation and conversion rates.
Manage and mentor a small marketing team while collaborating cross-functionally with product and sales for GTM planning and product adoption.
5+ years of experience in Product Marketing, Growth Marketing, or Digital Marketing roles with SaaS or tech products.
Strong expertise in SEO, performance marketing, lead generation workflows, and Product Led Growth.
Proven ability to translate complex product features into simple, outcome-focused messaging.
Experience managing or mentoring a small marketing team.
Experienced in B2B SaaS or tech environments with a focus on Product Led Growth and user-centric marketing communication.
Operating style includes data-driven decision-making balanced with creative storytelling and strategic thinking.
Comfortable leading cross-functional teams and driving marketing initiatives end-to-end focused on measurable business impact.
