Product Marketing Senior Manager
SonicWall (company site, opens in a new tab)6–8 yrsBengaluruOn-siteDirect career pageEst. 18–30 LPA
Posted on 20 Aug
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Job description
Structured overview of role & requirements
About This Role
- Own go-to-market strategy and execution for Endpoint Detection and Response (EDR), Threat Protection, and other assigned product lines.
- Lead product launches, develop positioning and messaging, and build sales/channel enablement tools to drive adoption and revenue.
- Manage marketing strategy and measurable growth for the Technology Alliance Partner Program, ensuring alignment and co-selling success.
Minimum Requirements
- 6-8 years of product marketing experience, preferably with B2B security or technical software, especially EDR/endpoint security or threat protection.
- Bachelor's degree in Marketing, Business, Engineering, or related fields; advanced degree is a plus.
- Demonstrated ownership of go-to-market strategy and execution for at least one product or service from launch through lifecycle.
- Willingness to travel to visit customers, prospects, and partners as needed.
Ideal Candidate Profile
- Experienced in security markets including EDR/XDR, threat protection, and firewalls with strong business and analytical skills.
- Capable of independently developing sales enablement content that drives measurable sales results and works cross-functionally without direct authority.
- Familiarity with technology alliance or channel partner marketing programs and managed security services (MSS) is advantageous.