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Mid-level, metro role with common title and 6-8 years experience but niche cybersecurity focus.
Role requires deep cybersecurity product and partner-channel experience, limiting cross-industry transferability.
Explicit 6-8 years requirement plus mandatory B2B security and partner marketing experience narrows candidate pool.
Own go-to-market strategy and execution for Endpoint Detection and Response (EDR), Threat Protection, and other assigned product lines.
Lead product launches, develop positioning and messaging, and build sales/channel enablement tools to drive adoption and revenue.
Manage marketing strategy and measurable growth for the Technology Alliance Partner Program, ensuring alignment and co-selling success.
6-8 years of product marketing experience, preferably with B2B security or technical software, especially EDR/endpoint security or threat protection.
Bachelor's degree in Marketing, Business, Engineering, or related fields; advanced degree is a plus.
Demonstrated ownership of go-to-market strategy and execution for at least one product or service from launch through lifecycle.
Willingness to travel to visit customers, prospects, and partners as needed.
Experienced in security markets including EDR/XDR, threat protection, and firewalls with strong business and analytical skills.
Capable of independently developing sales enablement content that drives measurable sales results and works cross-functionally without direct authority.
Familiarity with technology alliance or channel partner marketing programs and managed security services (MSS) is advantageous.