Marketing Analytics Manager
Talentbrew (company site, opens in a new tab)GurugramOn-siteDirect career pageEst. 12–22 LPA
Posted on 11 Sept
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Job description
Structured overview of role & requirements
About This Role
- Collect, clean, and analyze marketing data from multiple sources to generate actionable customer insights and campaign performance metrics.
- Lead statistical analysis, including A/B testing and machine learning, to optimize marketing strategies and provide data-driven recommendations to stakeholders.
- Collaborate cross-functionally with Marketing, Coverage, Data Product, and MarTech teams to enhance customer communications and commercial outcomes.
Minimum Requirements
- Degree in Mathematics, Computer Science, Engineering, Data Science, or related quantitative discipline.
- Strong hands-on experience in customer analytics, campaign analytics, marketing insights, or commercial analytics within banking, financial services, or a data-driven environment.
- Advanced proficiency in SQL and at least one analytical programming language (Python or SAS).
- Job location: Gurugram. Work Experience Required: Not explicitly mentioned in the JD.
Ideal Candidate Profile
- Demonstrated ability to translate complex business problems into analytical solutions using statistical and machine learning techniques.
- Experience working in Marketing Technology environments such as campaign management, CRM, Salesforce Marketing Cloud, or Adobe tools is advantageous.
- Skilled in stakeholder management and communicating complex data insights effectively using visualization tools like Tableau or Power BI.