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Common mid-level marketing role with generalist digital skills increases applicant competition.
B2B and industry-preferences increase domain specificity, though digital marketing skills remain somewhat transferable.
Explicit 6+ years requirement plus specific digital marketing tool experience creates moderate filtering.
Own and execute digital marketing strategies across LinkedIn, Instagram, YouTube, email, and other platforms to drive brand awareness and lead generation.
Manage content creation including social media posts, creatives, videos, and email campaigns using tools like Canva, Zoho Campaigns, and Zoho CRM.
Generate and qualify B2B leads, track campaign performance, and provide marketing support to Sales/BD teams to convert prospects into opportunities.
6+ years of experience in Digital Marketing / B2B Marketing / Marketing Management.
Hands-on experience with LinkedIn, Instagram, YouTube, Canva, email marketing, Zoho Campaigns, and Zoho CRM.
Strong skills in B2B lead generation, email marketing, content creation, and campaign analysis.
Work Location: Ahmedabad, Gujarat (Onsite); Shift timing: 1:30 PM – 10:30 PM IST, Monday to Friday.
Experienced in marketing within IT Services, Staffing, Recruitment, Outsourcing, BPO/KPO, Consulting, or Professional Services domains.
Capable of both strategic planning and independent execution of multi-channel digital marketing campaigns.
Proficient in using LinkedIn marketing and B2B prospecting to generate qualified leads and support sales initiatives.