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Popular mid-level digital marketing manager role with broad skillset increases candidate competition.
Digital marketing and CRM skills are broadly transferable across industries despite sector preferences.
Explicit 5–8 years, minimum management experience, and technical skills make shortlisting moderately strict.
Lead digital marketing and customer engagement initiatives including digital strategy, content, campaign management, and customer experience.
Manage stakeholder, agency, and project relationships, overseeing budget for digital marketing activities.
Utilize customer data, analytics, and insights to optimize marketing performance and support digital transformation initiatives.
Degree or Diploma in Marketing, Digital Marketing, Business, Commerce or related field.
5 to 8 years of experience in digital marketing, with minimum 3 years in a management role.
Experience setting up and optimizing Google AdWords campaigns; digital marketing certifications from Google, Meta, HubSpot, Salesforce or equivalent required.
Experience managing CRM platforms, marketing automation, customer segmentation, analytics, and database marketing.
Experienced manager familiar with directing multi-channel digital marketing in retail, FMCG, building materials, or multi-brand environments (advantageous).
Skilled in digital marketing tools and platforms including Google Analytics and CRM systems with ability to lead digital transformation.
Capable of managing strategic business projects and budget adherence in complex organizational setups.