Manager: Digital Marketing and Customer Engagement - Corporate Office - Marketing
Ｂｕｃｏ5–8 yrsBhubaneswarOn-siteDirect career pageEst. 6–12 LPA
Posted on 11 Sept
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Job description
Structured overview of role & requirements
About This Role
- Lead digital marketing and customer engagement initiatives including digital strategy, content, campaign management, and customer experience.
- Manage stakeholder, agency, and project relationships, overseeing budget for digital marketing activities.
- Utilize customer data, analytics, and insights to optimize marketing performance and support digital transformation initiatives.
Minimum Requirements
- Degree or Diploma in Marketing, Digital Marketing, Business, Commerce or related field.
- 5 to 8 years of experience in digital marketing, with minimum 3 years in a management role.
- Experience setting up and optimizing Google AdWords campaigns; digital marketing certifications from Google, Meta, HubSpot, Salesforce or equivalent required.
- Experience managing CRM platforms, marketing automation, customer segmentation, analytics, and database marketing.
Ideal Candidate Profile
- Experienced manager familiar with directing multi-channel digital marketing in retail, FMCG, building materials, or multi-brand environments (advantageous).
- Skilled in digital marketing tools and platforms including Google Analytics and CRM systems with ability to lead digital transformation.
- Capable of managing strategic business projects and budget adherence in complex organizational setups.