Digital Marketing Manager
Cygni (company site, opens in a new tab)3–6 yrsTelangana, Uttar PradeshOn-siteDirect career pageEst. 8–14 LPA
Posted on 10 Sept
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Job description
Structured overview of role & requirements
About This Role
- Own and optimize end-to-end digital marketing strategy to build scalable B2B lead-generation for energy storage solutions.
- Manage company website content, SEO strategy, paid digital campaigns (Google Ads, LinkedIn Ads), and content calendars to establish authoritative brand presence.
- Collaborate closely with sales and technical teams to align marketing-qualified leads with sales objectives and develop technically sound marketing collateral.
Minimum Requirements
- 3–6 years of B2B digital marketing experience with proven ownership of online lead generation and SEO management.
- Bachelor’s degree in Business, Marketing, Communications, or related field required.
- Experience with paid campaigns targeting industrial, manufacturing, energy or technology business decision-makers.
- Proficiency with SEO tools (e.g., SEMrush, Ahrefs), paid media platforms (Google Ads, LinkedIn), and CRM/marketing automation platforms (e.g., HubSpot).
Ideal Candidate Profile
- Experience working in energy, cleantech, industrial, or manufacturing sectors, particularly with battery storage or EV technology.
- Demonstrated success running SEO and paid campaigns for long B2B sales cycles or account-based marketing strategies.
- Able to translate complex technical content into clear, customer-centric marketing materials aligned with strategic business goals.