Deputy Manager - Marketing
Dharampal Satyapal Group (DS Group) (company site, opens in a new tab)3–5 yrsNoidaOn-siteDirect career pageEst. 8–14 LPA
Posted on 11 Sept
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Job description
Structured overview of role & requirements
About This Role
- Plan, develop, and execute digital marketing and ATL campaigns to drive brand visibility and consumer engagement for dairy FMCG products.
- Create and manage content across digital platforms and social media using AI tools for optimized performance and audience reach.
- Conduct market research and analyze campaign performance to inform strategic marketing decisions and improve ROI.
Minimum Requirements
- MBA or equivalent full-time degree from a recognized university.
- 3–5 years experience in new product development, packaging, digital marketing, content writing, brand promotion, and ATL activities.
- Experience managing digital campaigns across multiple platforms including social media (Facebook, Instagram, LinkedIn, YouTube).
- Location: India, Uttar Pradesh, Noida.
Ideal Candidate Profile
- Experienced in integrating traditional ATL marketing with digital and AI-driven marketing campaigns.
- Proficient in content creation and social media management with an analytical approach to campaign performance.
- Capable of collaborating with agencies and cross-functional teams to maintain consistent brand messaging and drive business growth.