Back
Login to See Your Match Score
Create a free account or log in to unlock your CV match score across:
Strong FMCG brand, mid-level generalist marketing role, metro location and broad digital+ATL skillset drive high competition.
FMCG ATL and NPD experience favors industry-specific fit, though digital skills remain transferable.
MBA requirement plus explicit 3–5 years and mandatory digital, ATL, and brand skills increase filter strictness to high.
Plan, develop, and execute digital marketing and ATL campaigns to drive brand visibility and consumer engagement for dairy FMCG products.
Create and manage content across digital platforms and social media using AI tools for optimized performance and audience reach.
Conduct market research and analyze campaign performance to inform strategic marketing decisions and improve ROI.
MBA or equivalent full-time degree from a recognized university.
3–5 years experience in new product development, packaging, digital marketing, content writing, brand promotion, and ATL activities.
Experience managing digital campaigns across multiple platforms including social media (Facebook, Instagram, LinkedIn, YouTube).
Location: India, Uttar Pradesh, Noida.
Experienced in integrating traditional ATL marketing with digital and AI-driven marketing campaigns.
Proficient in content creation and social media management with an analytical approach to campaign performance.
Capable of collaborating with agencies and cross-functional teams to maintain consistent brand messaging and drive business growth.