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Generalist copywriter role with broad social and content skills attracts many applicants.
Core copywriting and social content skills transfer easily across industries.
Portfolio and demonstrable content experience required but no explicit years filter.
Create and write diverse digital content including social media posts, reels, videos, ads, and banners to boost brand presence.
Research trends, facts, and competitors to develop innovative, engaging, and Gen Z-targeted content across multiple platforms.
Collaborate with teams to brainstorm new ideas, maintain content consistency, edit team outputs, and analyze content performance for optimization.
Proven prior work experience as a content writer, copywriter, or similar role.
Bachelor’s or Master’s degree in English, Journalism, Marketing, or a related field.
Strong research skills and excellent English writing and editing abilities.
Deep understanding of Gen Z preferences and experience creating engaging social media content (including reels, storyboarding, scripting).
Experience working in fast-paced, digital content environments with multi-platform content creation.
Demonstrated ability to create viral and shareable content tailored toward Gen Z audience.
Skilled collaborator comfortable working with creative teams, campaign managers, and cross-department stakeholders to deliver innovative ideas.
