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Common mid-senior brand/BTL role with broad skillset and moderate employer brand yields medium competition.
Requires trade/channel and dealer/plumber engagement experience, making cross-industry transferability limited and highly specific.
Requires proven BTL/trade marketing leadership, budget ownership, and regional execution experience so filters are moderately strict.
Own and execute end-to-end on-ground brand activations, trade and shopper marketing across multiple zones ensuring quality, timely delivery, and measurable ROI.
Lead and develop a team of 3-4 Regional Marketing Managers to drive impactful BTL campaigns and B2B engagements with contractors, consultants, and builders.
Manage and optimize zonal marketing budgets with 60-70% travel, collaborating closely with sales and agency partners to align on business priorities and market insights.
Work Experience Required: Not explicitly mentioned in the JD.
Mandatory skills include execution of BTL campaigns, budget management, people leadership, and stakeholder management.
Willingness to travel extensively (60-70% time).
Not explicitly mentioned: specific degree, location, or notice period.
Experienced in executing high-impact, measurable BTL and trade marketing campaigns with strong process orientation and commercial acumen.
Proven leader capable of managing regional marketing managers and collaborating with sales and agencies in fragmented markets.
Comfortable with agility, problem solving, extensive travel, and delivering ROI-driven marketing initiatives in multi-zone environments.