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Tier-1 brand, metro location, mid-level generalist marketing role increases candidate competition.
Marketing skills transferable but fintech in-app experience and agency relationships increase domain specificity.
Requires 5-8 years, Tier-1 MBA, category expertise and mandatory media/research skills, making filters stringent.
Drive growth for PhonePe Payments business through integrated marketing strategy and execution across in-app and off-app communication channels.
Translate business objectives and data into executable marketing plans with ownership of campaign planning, partner coordination, and operational excellence.
Manage media channel strategies and stakeholder relationships to optimize marketing impact and measurement across digital, social, traditional media, and internal app touchpoints.
5-8 years of marketing experience in FMCG and internet/fintech brands such as travel, fashion, fintech, D2C, e-commerce, edutech, or consumer goods.
MBA degree from a Tier 1 college.
Proven experience in media evaluation, measurement, and optimization including paid and owned channels, and campaign execution expertise across both on-app and off-app surfaces.
Prior experience with brand tracking, usage & attitude studies, and comfort with qualitative and quantitative data translation into actionable insights.
Strong strategic thinker with first principle thinking and ability to process diverse business and consumer contexts into clear marketing actionables.
Experienced in stakeholder management across internal and external teams, capable of navigating ambiguity and influencing decision-making.
Proven executional excellence with high accountability and ownership in agile, fast-paced environments, comfortable managing multi-agency collaborations and operational program management.