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Tier-1 fintech brand, metro Bengaluru location, and common CRM role raise applicant competition.
CRM and lifecycle marketing skills transferable across consumer apps but favor fintech/product familiarity.
Explicit 1–3 years plus required analytics and execution skills create moderate shortlisting filters.
Own end-to-end lifecycle of CRM campaigns including strategy, execution, and performance analysis to drive customer retention and repeat conversions.
Develop and implement targeted segmentation strategies using behavioral, transactional, and demographic data for personalized messaging.
Collaborate with multiple teams to plan monthly/quarterly CRM strategies and coordinate cross-functional campaign execution and optimization.
1-3 years of experience in digital marketing, lifecycle marketing, or CRM roles.
Proven ability to independently manage projects from strategy to execution and analysis.
Advanced skills in Microsoft Excel/Google Sheets and PowerPoint for data analysis and reporting.
Not explicitly mentioned in the JD: notice period or degree requirements.
Experienced in managing CRM or engagement marketing campaigns with strong ownership and execution rigor.
Analytically minded with demonstrated skills in data interpretation to inform marketing strategy and optimize campaigns.
Comfortable working in a high-growth, fast-paced environment collaborating cross-functionally to drive business metrics.