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Senior metro fintech marketing role with CRM focus and strong brand reduces general applicant density.
High due to need for fintech/banking experience, India regulatory knowledge, and CRM lifecycle expertise.
Explicit 12+ years, fintech/CRM leadership, Salesforce migration experience increases gating stringency.
Own the end-to-end member engagement marketing strategy for Tide's India business, including lifecycle, retention, reactivation, cross-sell, and upsell campaigns to drive product adoption and revenue growth.
Lead and build a high-performing India team specialized in CRM/lifecycle marketing and campaign management, managing cross-functional collaborations and team development.
Drive data-driven marketing via testing, analytics, and AI/ML tools while overseeing CRM platform migration and scalable multi-channel campaign execution (email, push, in-app, SMS, WhatsApp).
12+ years of experience in B2C or B2B2C marketing with a strong focus on lifecycle, retention, and CRM marketing, preferably in fintech, lending, banking, or consumer tech in the Indian market.
Direct hands-on experience with CRM platforms, specifically Salesforce Marketing Cloud, including leading migrations and post-migration rollout.
Proven track record of building and leading marketing or CRM teams from ground up or during significant growth phases.
Experience across multi-channel engagement campaigns (email, push, in-app, SMS, WhatsApp) and knowledge of India-specific marketing regulatory compliance (TRAI/DLT, consent management).
Strategic leader with demonstrated ability to develop and execute data-driven, revenue-focused member marketing strategies specific to the India SME market.
Experienced at managing complex CRM platform migrations and deploying AI/ML tools to enhance marketing performance and speed.
Strong cross-functional collaborator capable of working across India and UK teams and adapting global strategies for local market nuances including language and channel preferences.