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Tier-1 brand, generalist mid-level marketing title, metro hiring, and broad multi-channel requirements increase competition.
Core lifecycle marketing skills are transferable, but preference for healthcare/regulatory experience raises specificity.
7+ years requirement plus domain and regulated healthcare experience makes shortlisting highly selective.
Manage execution and coordination of multi-channel growth and retention marketing campaigns, including planning, approvals, launch readiness, and performance reporting across digital, email, web, direct mail, CRM, and related channels.
Translate audience insights and campaign objectives into practical deliverables such as creative briefs, timelines, and activation checklists while coordinating cross-functional stakeholders including content, creative, analytics, legal, and compliance teams.
Monitor campaign performance and KPIs, identify engagement gaps and conversion opportunities, support process improvements, and maintain marketing project trackers and asset inventories.
Bachelor's degree in marketing, communications, business, or related field.
7+ years of experience in marketing, digital marketing, CRM, lifecycle marketing, campaign operations, or content operations.
Experience managing multi-channel marketing campaigns across digital, email, web, direct mail, social, CRM, or related channels.
Strong organizational, project coordination, writing, editing, and communication skills; experience working with campaign performance data and stakeholder collaboration.
Experienced in fast-paced, matrixed environments requiring collaboration across creative, analytics, product, legal, privacy, compliance, and channel teams.
Able to manage multiple marketing initiatives simultaneously with attention to detail and proactive follow-through.
Preferably has experience or familiarity with healthcare-related industries (payer, provider, pharmacy, PBM) and marketing automation or analytics tools.