Manager Growth and Retention Marketing
Optum (company site, opens in a new tab)7+ yrsGurugramOn-siteDirect career pageEst. 14–24 LPA
Posted on 11 Sept
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Job description
Structured overview of role & requirements
About This Role
- Manage execution and coordination of multi-channel growth and retention marketing campaigns, including planning, approvals, launch readiness, and performance reporting across digital, email, web, direct mail, CRM, and related channels.
- Translate audience insights and campaign objectives into practical deliverables such as creative briefs, timelines, and activation checklists while coordinating cross-functional stakeholders including content, creative, analytics, legal, and compliance teams.
- Monitor campaign performance and KPIs, identify engagement gaps and conversion opportunities, support process improvements, and maintain marketing project trackers and asset inventories.
Minimum Requirements
- Bachelor's degree in marketing, communications, business, or related field.
- 7+ years of experience in marketing, digital marketing, CRM, lifecycle marketing, campaign operations, or content operations.
- Experience managing multi-channel marketing campaigns across digital, email, web, direct mail, social, CRM, or related channels.
- Strong organizational, project coordination, writing, editing, and communication skills; experience working with campaign performance data and stakeholder collaboration.
Ideal Candidate Profile
- Experienced in fast-paced, matrixed environments requiring collaboration across creative, analytics, product, legal, privacy, compliance, and channel teams.
- Able to manage multiple marketing initiatives simultaneously with attention to detail and proactive follow-through.
- Preferably has experience or familiarity with healthcare-related industries (payer, provider, pharmacy, PBM) and marketing automation or analytics tools.