Associate Manager- CRM
PhonePe (company site, opens in a new tab)1–3 yrsBengaluruOn-siteDirect career pageEst. 10–18 LPA
Posted on 11 Sept
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Job description
Structured overview of role & requirements
About This Role
- Own end-to-end CRM and engagement marketing strategy focused on user retention, repeat conversions, and customer lifetime value.
- Lead execution of multi-channel campaigns (Push, In-App, SMS, Email, WhatsApp) including audience segmentation, scheduling, and A/B testing to optimize engagement metrics.
- Analyze campaign performance data and generate reports with actionable insights to improve segmentation and messaging strategies.
Minimum Requirements
- 1-3 years of experience in digital marketing, lifecycle marketing, or CRM roles with end-to-end project ownership.
- Advanced proficiency in Excel/Google Sheets (VLOOKUP, Pivot Tables) and PowerPoint.
- Work Experience Required: 1-3 years in related digital marketing or CRM roles.
- SQL knowledge and startup experience preferred but not mandatory.
Ideal Candidate Profile
- Demonstrated ability to independently manage CRM channels and campaigns with minimal supervision across multiple teams.
- Strong analytical skills to interpret data, identify trends, and make data-driven decisions to optimize user engagement.
- Experience working in fast-paced, high-growth environments with the ability to handle complex stakeholder collaboration.