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Strong Tier-1 brand, metro location, mid-level CRM generalist role increases competition.
CRM and lifecycle marketing skills are transferable across consumer fintech and product companies.
Explicit 1–3 year requirement plus Excel and analytic skills moderately restrict shortlisting.
Own end-to-end CRM and engagement marketing strategy focused on user retention, repeat conversions, and customer lifetime value.
Lead execution of multi-channel campaigns (Push, In-App, SMS, Email, WhatsApp) including audience segmentation, scheduling, and A/B testing to optimize engagement metrics.
Analyze campaign performance data and generate reports with actionable insights to improve segmentation and messaging strategies.
1-3 years of experience in digital marketing, lifecycle marketing, or CRM roles with end-to-end project ownership.
Advanced proficiency in Excel/Google Sheets (VLOOKUP, Pivot Tables) and PowerPoint.
Work Experience Required: 1-3 years in related digital marketing or CRM roles.
SQL knowledge and startup experience preferred but not mandatory.
Demonstrated ability to independently manage CRM channels and campaigns with minimal supervision across multiple teams.
Strong analytical skills to interpret data, identify trends, and make data-driven decisions to optimize user engagement.
Experience working in fast-paced, high-growth environments with the ability to handle complex stakeholder collaboration.