Manager, Brand Marketing
PhonePe (company site, opens in a new tab)5–8 yrsBengaluruOn-siteDirect career pageEst. 20–35 LPA
Posted on 11 Sept
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Job description
Structured overview of role & requirements
About This Role
- Drive and execute marketing strategy for PhonePe Payments business, focusing on growth through integrated marketing.
- Translate business objectives and data insights into targeted marketing plans across in-app and off-app communication, media, research, and measurement.
- Manage cross-functional collaboration and external agencies to ensure execution excellence and impact measurement.
Minimum Requirements
- 5-8 years of marketing experience with FMCG and internet/fintech brands.
- MBA from a Tier 1 college.
- Proven experience in both off-app and in-app (CRM, in-app messaging, merchandising) marketing channels.
- Experience with brand tracking, usage & attitude studies, and working with top-tier creative, research, and media agencies.
Ideal Candidate Profile
- Strong strategic thinker capable of first principle thinking to translate disparate business and consumer information into clear marketing actions.
- Experienced in program and marketing operations management with accountability for execution and measurable impact.
- Comfortable working in agile environments with ability to manage multiple stakeholders and navigate organizational complexity.