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Tier-1 brand, metro location, mid-level generalist marketing role attracts many qualified applicants.
Requires consumer/fintech category experience and in‑app/agency expertise, limiting cross-industry transferability.
MBA from Tier‑1, 5–8 years, category experience and agency/brand research requirements make filters highly strict.
Drive and execute marketing strategy for PhonePe Payments business, focusing on growth through integrated marketing.
Translate business objectives and data insights into targeted marketing plans across in-app and off-app communication, media, research, and measurement.
Manage cross-functional collaboration and external agencies to ensure execution excellence and impact measurement.
5-8 years of marketing experience with FMCG and internet/fintech brands.
MBA from a Tier 1 college.
Proven experience in both off-app and in-app (CRM, in-app messaging, merchandising) marketing channels.
Experience with brand tracking, usage & attitude studies, and working with top-tier creative, research, and media agencies.
Strong strategic thinker capable of first principle thinking to translate disparate business and consumer information into clear marketing actions.
Experienced in program and marketing operations management with accountability for execution and measurable impact.
Comfortable working in agile environments with ability to manage multiple stakeholders and navigate organizational complexity.