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Tier-1 brand, metro location, mid-level generalist marketing role with broad skill expectations increases competition.
Strong financial services B2B preference limits cross-industry fit, though analytical research skills remain transferable.
Explicit 5+ years requirement plus Master's/MBA preference and financial services familiarity raises screening rigidity.
Lead end-to-end marketing analysis and research projects generating strategic and tactical insights for Marketing and Client Impact organizations.
Independently structure projects and analyze data from multiple sources to deliver actionable recommendations addressing key business questions.
Collaborate with stakeholders across Marketing, Product, Business, and Thought Leadership to influence marketing strategies and initiatives including benchmarking, industry intelligence, survey analysis, and account insights.
Master’s degree in business, MBA, CFA, Marketing, Consumer Behavior, or Statistics with strong track record.
At least 5 years of experience in marketing, business, financial research, consulting, or financial services marketing/strategy teams.
Proficiency with desk-research tools (Factiva, Ignites, FundFire, D&B, Hoovers/OneSource), Excel, and Power BI; SQL/Python is a plus.
Work Experience Required: 5+ years as per JD
Experienced in synthesizing diverse data sources into concise, actionable marketing insights and narratives.
Comfortable with data visualization and modern research tools supporting evidence-based decision-making in B2B financial services marketing.
Capable of independently managing project lifecycle and collaborating cross-functionally with senior marketing and product stakeholders.