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Mid-level experience, metro location, and broad BI/analytics skillset increase applicant competition.
Skills (web analytics, BI, SQL, Looker) are transferable across industries but favor digital-marketing backgrounds.
Explicit 3+ years plus mandatory Snowflake, SQL, GA4, Looker and Power BI skills make filters strict.
Own and optimize the end-to-end web and marketing analytics pipeline, from data extraction in Snowflake to dashboard delivery in Looker, Power BI, and Omni Analytics.
Implement and manage Google Analytics (GA4) tracking, event taxonomy, and tag management to ensure accurate and comprehensive digital data collection.
Provide actionable insights on digital behavior, campaign effectiveness, and user journeys to support Product, Marketing, and Certified Risk Manager teams.
Degree in Statistics, Economics, Mathematics, Computer Science, Marketing, or related field.
3+ years experience in web analytics, marketing analytics, or BI roles.
Advanced SQL skills with experience querying large datasets in Snowflake or similar cloud warehouses.
Hands-on experience with Google Analytics (GA4) implementation and configuration, and proficiency in Looker (LookML) and Power BI (DAX).
Experienced in integrating web analytics data with primary business data to create unified digital performance reports.
Skilled in digital marketing measurement including attribution models, conversion tracking, and funnel analysis.
Familiar with version control (Git) and collaborating with Data Engineering, Marketing Technology, and Product teams to improve data quality and usability.