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Strong employer brand, mid-level generalist marketing role in a metro increases candidate competition.
Requires pharma domain knowledge, KOL relationships, and product launch experience, limiting cross-industry transferability.
Explicit 5+ years and pharma marketing experience plus MBA preference tighten shortlisting moderately.
Generate and prioritize new pharmaceutical product ideas from Key Opinion Leaders (KOLs), develop business cases, analyze market and competitor data, and ensure timely product launches addressing unmet needs.
Plan and execute product marketing including launch preparation, sales force training, coordinating with supply chain to ensure product availability, and tracking performance for 12 months post-launch.
Manage brand performance through market research, gathering insights, implementing corrective actions, and maintaining strong KOL relationships to drive growth.
Education: Science/Pharma/Medical graduate; MBA in Marketing preferred.
Experience: 5+ years in Sales & Marketing, specifically in the pharmaceutical or generics sector.
Skills: Ability to interpret pharmaceutical market data, understand anatomy and physiology basics, analyze market trends and competitor activities.
Location and Notice Period: Not explicitly mentioned in the JD.
Experienced in pharmaceutical product lifecycle management with direct interaction and relationship-building skills with KOLs.
Demonstrates analytical capabilities to interpret complex market data and competitor intelligence to drive product strategy.
Ability to collaborate cross-functionally with sales, SCM, and regional teams to translate market insights into actionable marketing plans.