Brand Franchise Manager
Dr. Reddy's Laboratories Ltd. (company site, opens in a new tab)5+ yrsMumbaiOn-siteDirect career pageEst. 12–20 LPA
Posted on 10 Sept
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Job description
Structured overview of role & requirements
About This Role
- Generate and prioritize new pharmaceutical product ideas from Key Opinion Leaders (KOLs), develop business cases, analyze market and competitor data, and ensure timely product launches addressing unmet needs.
- Plan and execute product marketing including launch preparation, sales force training, coordinating with supply chain to ensure product availability, and tracking performance for 12 months post-launch.
- Manage brand performance through market research, gathering insights, implementing corrective actions, and maintaining strong KOL relationships to drive growth.
Minimum Requirements
- Education: Science/Pharma/Medical graduate; MBA in Marketing preferred.
- Experience: 5+ years in Sales & Marketing, specifically in the pharmaceutical or generics sector.
- Skills: Ability to interpret pharmaceutical market data, understand anatomy and physiology basics, analyze market trends and competitor activities.
- Location and Notice Period: Not explicitly mentioned in the JD.
Ideal Candidate Profile
- Experienced in pharmaceutical product lifecycle management with direct interaction and relationship-building skills with KOLs.
- Demonstrates analytical capabilities to interpret complex market data and competitor intelligence to drive product strategy.
- Ability to collaborate cross-functionally with sales, SCM, and regional teams to translate market insights into actionable marketing plans.