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Common marketing role, metro Mumbai location, and broad digital plus CRM skillset increase applicant density.
Strong preference for higher education student recruitment experience reduces cross-industry transferability.
Requires sector-specific higher education recruitment experience and CRM/marketing automation expertise, tightening candidate filters.
Lead and deliver an institution-wide, data-driven marketing strategy to increase student applications and conversion rates, utilizing AI and digital marketing techniques.
Manage and innovate across multi-channel digital marketing campaigns, CRM systems, marketing automation, and performance reporting to optimize student recruitment.
Provide strategic marketing leadership across faculties and departments, maintaining brand consistency and leveraging emerging technologies to support undergraduate and postgraduate recruitment.
Degree level education or equivalent with substantial relevant marketing experience; Chartered Institute of Marketing (CIM) or similar qualification preferred.
Proven senior marketing experience with a successful track record in higher education student recruitment and digital communications.
Expertise in CRM, marketing automation platforms, multi-channel digital marketing campaigns, data analysis, and reporting.
Work Experience Required: Significant experience in student recruitment and marketing in Higher Education explicitly mentioned.
Experienced senior marketing leader with demonstrated success managing complex, multi-stakeholder environments focused on student recruitment.
Strong strategic and operational expertise in digital marketing, AI tools, marketing automation, and data-driven decision-making in higher education.
Proven ability to build trust-based relationships across academic and marketing teams and lead diverse teams toward effective, innovative marketing outcomes.