Marketing Manager

Lead the development and execution of a data-driven, AI-enhanced marketing strategy to boost student engagement, application numbers, conversion rates, and enrolment growth.

Oversee institution-wide marketing and communications strategies supporting undergraduate and postgraduate student recruitment, including multi-channel digital campaigns and CRM-driven applicant communication.

Manage cross-functional collaboration with academic and recruitment teams, ensuring marketing activities are well-researched, data-analytics backed, and aligned with institutional goals.

Bachelor's degree or equivalent with substantial relevant experience; Chartered Institute of Marketing (CIM) qualification or equivalent experiential learning/work experience required.

Significant experience in senior marketing and communications roles, specifically within higher education student recruitment and marketing environment.

Proven expertise in digital marketing, CRM and marketing automation platforms, and data analytics/reporting for marketing performance.

Work Experience Required: Extensive, senior-level marketing experience with demonstrated leadership in multi-stakeholder environments.

Experienced senior marketing professional with deep knowledge of higher education student recruitment and multi-channel digital marketing campaigns.

Strategic thinker capable of integrating AI tools and emerging marketing technologies to enhance campaign effectiveness and student engagement.

A leader able to manage and motivate a diverse marketing team and collaborate effectively with multiple internal stakeholders including academic and recruitment teams.