Senior Manager - Regional Customer Marketing Manager
Diageo (company site, opens in a new tab)6–8 yrsMumbaiOn-siteDirect career pageEst. 18–28 LPA
Posted on 10 Sept
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Job description
Structured overview of role & requirements
About This Role
- Develop and execute regional customer marketing strategies and activations aligned to brand plans to achieve NSV and market share targets.
- Lead channel management and collaborate with cluster teams to implement channel leadership programs and visibility plans.
- Manage budget allocation and adherence, governance of marketing spend, and monitor performance using M&E mechanisms for continuous improvement.
Minimum Requirements
- MBA in Sales and Marketing.
- 6-8 years of experience in Alcoholic Beverages or FMCG industry.
- Experience in brand/customer marketing with strong execution, analytical, communication, and negotiation skills.
- Location: Mumbai (Primary Location) with regular worker type; no explicit mention of notice period.
Ideal Candidate Profile
- Capable of both strategy formulation and hands-on execution with multiple stakeholder management skills.
- Innovative mindset to identify opportunities and drive market-oriented customer marketing initiatives.
- Experienced in managing budgets, performance governance, and cross-functional communication within a regional sales and marketing environment.