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Tier-1 FMCG brand, metro location, regional marketing generalist with broad skills increases candidate competition.
Role demands FMCG/alcohol channel and customer marketing expertise, limiting cross-industry transferability.
Explicit 6-8 years, MBA, and FMCG/alcohol industry experience enforce strict shortlisting filters.
Develop and execute regional customer marketing strategies and activations aligned to brand plans to achieve NSV and market share targets.
Lead channel management and collaborate with cluster teams to implement channel leadership programs and visibility plans.
Manage budget allocation and adherence, governance of marketing spend, and monitor performance using M&E mechanisms for continuous improvement.
MBA in Sales and Marketing.
6-8 years of experience in Alcoholic Beverages or FMCG industry.
Experience in brand/customer marketing with strong execution, analytical, communication, and negotiation skills.
Location: Mumbai (Primary Location) with regular worker type; no explicit mention of notice period.
Capable of both strategy formulation and hands-on execution with multiple stakeholder management skills.
Innovative mindset to identify opportunities and drive market-oriented customer marketing initiatives.
Experienced in managing budgets, performance governance, and cross-functional communication within a regional sales and marketing environment.