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Mid-level generalist marketing role with broad BTL and trade requirements increases candidate competition.
Role favors retail and experiential marketing experience, moderately transferable across consumer and channel-focused industries.
Explicit 4–5 years requirement plus specific trade/experiential and multi-city travel creates moderate filtering.
Own and drive the annual Trade Marketing strategy, retail visibility programs, and execution of multi-channel retail interventions to enhance brand presence and sales outcomes.
Manage experiential marketing, BTL activations, events, exhibitions, and partner activations to generate leads, sales uplift, and premiumization, including end-to-end program planning and measurement.
Lead agency/vendor ecosystem management, budget ownership, and data-driven trade marketing dashboards linking activity to business impact, while collaborating cross-functionally for scalable market execution.
4-5 years of relevant experience in Trade Marketing, Shopper Marketing, BTL, Experiential Marketing, Retail Marketing or Channel Marketing.
Experience managing multi-city activations, retail visibility programs, exhibitions/events and external agencies/vendors independently.
Strong commercial orientation connecting marketing activities to sales, throughput, conversion, and ROI.
Willingness to travel extensively across India.
Experienced in building and executing multi-format retail and experiential programs with measurable business outcomes.
Comfortable managing multiple stakeholders, vendors, timelines, budgets, and data-driven performance measurement including use of dashboards and reporting tools.
Capable of influencing without authority and bridging brand strategies with practical, scalable in-market execution.