Group Manager - Trade and Experiential Marketing
Sourceo4–5 yrsMumbaiOn-siteDirect career pageEst. 8–12 LPA
Posted on 10 Sept
Reach people at Sourceo
People at this company you can reach
Log in to see who works here
Create a free account or log in to see the people at Sourceo you could write to:
- Recruiters & HR
- People in this function
- Work addresses
Your match
Against your primary resume
Log in to see your match score
Create a free account or log in to unlock your CV match score across:
- Role fit
- Experience
- Industry relevance
Protocol Intelligence
How competitive this role is
Competition
Background fit
Strictness
Log in to see why each signal reads the way it does.
Job description
Structured overview of role & requirements
About This Role
- Own and drive the annual Trade Marketing strategy, retail visibility programs, and execution of multi-channel retail interventions to enhance brand presence and sales outcomes.
- Manage experiential marketing, BTL activations, events, exhibitions, and partner activations to generate leads, sales uplift, and premiumization, including end-to-end program planning and measurement.
- Lead agency/vendor ecosystem management, budget ownership, and data-driven trade marketing dashboards linking activity to business impact, while collaborating cross-functionally for scalable market execution.
Minimum Requirements
- 4-5 years of relevant experience in Trade Marketing, Shopper Marketing, BTL, Experiential Marketing, Retail Marketing or Channel Marketing.
- Experience managing multi-city activations, retail visibility programs, exhibitions/events and external agencies/vendors independently.
- Strong commercial orientation connecting marketing activities to sales, throughput, conversion, and ROI.
- Willingness to travel extensively across India.
Ideal Candidate Profile
- Experienced in building and executing multi-format retail and experiential programs with measurable business outcomes.
- Comfortable managing multiple stakeholders, vendors, timelines, budgets, and data-driven performance measurement including use of dashboards and reporting tools.
- Capable of influencing without authority and bridging brand strategies with practical, scalable in-market execution.