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Tier-1 brand, metro Bangalore role, and common senior marketing title drive high applicant competition.
Brand and campaign skills transferable, but B2B SaaS context increases domain specificity.
Explicit 7–14 years requirement and senior brand ownership increases selection rigidity.
Own end-to-end brand communication ensuring consistent messaging and visual identity across all channels.
Lead 360° integrated marketing campaigns (ATL, BTL, digital, social) from strategy through execution.
Track campaign performance and use insights to refine brand and communication strategies.
7-14 years of experience in brand and communication or marketing.
Proven experience managing multiple large-scale creative campaigns end-to-end.
Strong storytelling, copywriting, and content development skills.
Experience working with external agencies and cross-functional teams.
Experienced in strategic brand positioning and messaging across diverse stakeholders (customers, partners, employees).
Skilled in integrated campaign management including digital marketing, ATL, BTL, and social media platforms.
Ability to collaborate effectively across teams and optimize campaigns based on analytics and consumer insights.