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Strong employer brand, generalist mid-level marketing role, metro location and broad skills increase candidate competition.
Trade activation and outlet merchandising are moderately industry-specific to FMCG/retail, somewhat transferable across consumer goods.
No explicit years, certifications, or mandatory tech stack; selection likely flexible and experience-focused.
Execute customer marketing and trade activation plans at retail and on-trade outlets, including market visits and outlet mapping.
Manage in-store brand visibility through POS materials, merchandising, and signage.
Oversee vendor and promoter management, including installation upkeep and purchase order bill clearances, while collaborating with sales and brand marketing teams to track performance.
Work Experience Required: Not explicitly mentioned in the JD.
Location: Jaipur (Primary Location).
Experience in customer marketing and trade activation within retail and on-trade channels is implied but not explicitly stated as mandatory.
Management of documentation related to purchase orders, bills, and stock tracking is required.
Candidate should be comfortable working at the intersection of sales, marketing, and vendor management in a retail environment.
Ability to collaborate cross-functionally with commercial sales and brand marketing teams to achieve volume and distribution targets.
Experience in executing field-level marketing activities including outlet visits and team coordination.