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Strong brand, Bangalore metro, mid-level generalist copy role with broad requirements increases candidate competition.
Copywriting skills transfer across industries, though fintech/content experience is preferred.
Mandatory 4+ years copywriting experience and specific content marketing and stakeholder skills tighten shortlisting.
Create, edit, and deliver compelling copy across multiple marketing channels aligning with business goals and customer experience improvements.
Develop and manage a comprehensive content calendar ensuring strategic alignment and resource optimization.
Collaborate with internal stakeholders and external agencies to produce timely promotional and seasonal marketing assets maintaining consistent brand voice and tone.
4+ years of copywriting experience in consumer-focused businesses, content agencies, or similar roles.
Proven copywriting or related experience with strong written and verbal communication skills.
Graduate or postgraduate degree in any discipline.
Experience with content marketing and strong project management and analytical skills.
Experience driving customer-focused content creation with insight integration to improve digital customer experience.
Ability to collaborate effectively with diverse teams and external agencies to meet deadlines and ensure content consistency.
A creative professional with a strong analytical mindset and capability to use data-driven insights for strategic content optimization.