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Tier-1 brand, common Sales Manager title, and mid-level international role increase applicant competition.
Requires sector-specific tractor/heavy-equipment and export expertise with French/international experience, limiting cross-industry fit.
Explicit 8–10 years requirement plus export, international and tractor/automotive experience increases screening rigor.
Develop and execute annual business plans to increase sales volume, shipment, retail, and market share for Mahindra and Swaraj tractor brands in West Africa.
Manage sales funnel effectiveness and coordinate with internal teams and external partners (distributors, dealers) for course correction and process implementation.
Lead market growth initiatives, including new market entry strategies, distributor and dealer network development, and support product launches, while maintaining key government and diplomatic contacts.
8 to 10 years of experience in Sales or Business Development, preferably with international exposure in tractor, construction equipment, heavy commercial vehicles, or automotive industries.
Education: BE (Mechanical/Automobile) and MBA in Marketing or International Business preferred.
Knowledge of international business practices including exports Incoterms and payment mechanisms.
French language knowledge preferred but not mandatory.
Experienced in international sales and marketing with an emphasis on tractor or farm equipment industry.
Strong analytical and commercial acumen combined with cultural adaptability and inter-cultural sensitivity.
Proven capability in managing cross-functional teams and collaborating with diverse stakeholders in international markets.