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Generalist marketing role, metro location, and broad skill requirements increase candidate competition.
Core marketing and event skills are highly transferable; UPSC knowledge is only a minor sector advantage.
Role prefers practical ATL/BTL and event experience, making filters moderately strict.
Own and execute all local marketing and promotional activities for the assigned Drishti IAS Centre, including ATL and BTL campaigns.
Achieve monthly targets for qualified leads and student walk-ins through effective campaign execution and event management.
Coordinate closely with Delhi Head Office marketing team for campaign plans, approvals, reporting, and market intelligence sharing.
Bachelor's degree in Marketing, Management, or related field (graduates with relevant experience can apply).
Basic understanding of marketing activities, promotions, event execution, and coordination of ATL & BTL campaigns.
Experience Required: Not explicitly mentioned in the JD.
Basic proficiency in MS Office and exposure to social media or CRM tools.
Candidate skilled in local campaign execution with the ability to independently manage vendor relationships and budgets.
Familiarity or awareness of the UPSC/State PCS competitive exam ecosystem is a plus.
Detail-oriented with strong organizational and reporting abilities to support performance monitoring and data-driven decision making.