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Strong employer brand, mid-level digital marketing manager in metro with common skillset increases candidate competition.
Digital marketing skills like SEO, SEM and campaign management transfer easily across industries, lowering background sensitivity.
Moderate due to managerial expectations, mandatory digital marketing skills and GDPR compliance but no explicit years requirement.
Manage and execute day-to-day digital marketing campaigns ensuring timely delivery, budget adherence, and alignment with marketing guidelines.
Implement and optimize SEO and SEM strategies, including keyword research, content optimization, paid search campaigns, and performance tracking with reporting to senior management.
Lead digital marketing best practices adoption, team system standardization, compliance with data privacy regulations (e.g., GDPR), and leverage AI tools to enhance segmentation and personalize campaigns.
Experience managing digital marketing campaigns with SEO and SEM expertise.
Familiarity with data privacy regulations like GDPR as applicable to digital marketing.
Ability to track, analyze, and report on digital marketing metrics to senior stakeholders.
Work Experience Required: Not explicitly mentioned in the JD.
Experienced in leading and managing teams or multiple related digital marketing functions with accountability for performance outcomes.
Comfortable adapting plans, prioritizing, and allocating resources aligned to business objectives within a structured framework.
Proficient in integrating emerging marketing technologies such as Artificial Intelligence for enhanced segmentation and campaign optimization.