Manager, Digital Marketing
Randstad (company site, opens in a new tab)HyderabadOn-siteDirect career pageEst. 10–18 LPA
Posted on 10 Sept
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Job description
Structured overview of role & requirements
About This Role
- Manage and execute day-to-day digital marketing campaigns ensuring timely delivery, budget adherence, and alignment with marketing guidelines.
- Implement and optimize SEO and SEM strategies, including keyword research, content optimization, paid search campaigns, and performance tracking with reporting to senior management.
- Lead digital marketing best practices adoption, team system standardization, compliance with data privacy regulations (e.g., GDPR), and leverage AI tools to enhance segmentation and personalize campaigns.
Minimum Requirements
- Experience managing digital marketing campaigns with SEO and SEM expertise.
- Familiarity with data privacy regulations like GDPR as applicable to digital marketing.
- Ability to track, analyze, and report on digital marketing metrics to senior stakeholders.
- Work Experience Required: Not explicitly mentioned in the JD.
Ideal Candidate Profile
- Experienced in leading and managing teams or multiple related digital marketing functions with accountability for performance outcomes.
- Comfortable adapting plans, prioritizing, and allocating resources aligned to business objectives within a structured framework.
- Proficient in integrating emerging marketing technologies such as Artificial Intelligence for enhanced segmentation and campaign optimization.