Digital Marketing Manager
Sofitel (company site, opens in a new tab)3–5 yrsMumbaiOn-siteDirect career pageEst. 8–14 LPA
Posted on 10 Sept
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Job description
Structured overview of role & requirements
About This Role
- Own and optimize digital revenue streams including Rooms, F&B, MICE, Spa & other ancillaries through website, OTAs, CRM, and digital marketing campaigns.
- Manage hotel website design, content, SEO, and user experience to push various revenue areas and ensure consistent online engagement.
- Develop and execute comprehensive digital marketing and social media strategies, analyze performance data, and coordinate with sales and marketing leadership to align digital approaches with revenue goals.
Minimum Requirements
- Bachelor's degree in Marketing, Business, Hospitality Management, or related field.
- 3-5 years proven experience in e-commerce, digital marketing, or similar roles within hospitality or other industries.
- Proficiency in SEO, SEM, online marketing strategies, web analytics tools (e.g., Google Analytics), and content management systems.
- Fluent English speaker and eligible to work in hotel location.
Ideal Candidate Profile
- Experienced in aligning digital marketing strategies with revenue management and sales in hospitality.
- Capable of managing multiple digital platforms and campaigns including website, OTAs, CRM, social media, and paid media with measurable impact.
- Strategic thinker with proactive and organized approach, comfortable working independently and coordinating cross-functionally.