Performance Marketing Executive
Jobin & Jismi2–4 yrsThrissurOn-siteDirect career pageEst. 3–6 LPA
Posted on 10 Sept
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Job description
Structured overview of role & requirements
About This Role
- Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms focusing on lead quality, cost per lead, conversion rate, and ROAS.
- Manage email and WhatsApp campaigns including segmentation, automation, A/B testing, and consent management for lead generation and nurturing.
- Develop campaign plans, coordinate with cross-functional teams for content and landing pages, implement tracking (UTM, pixels), and analyze performance for reporting and continuous improvement.
Minimum Requirements
- 2-3 years of experience in performance marketing or paid advertising.
- Hands-on experience with Google Ads, Meta Ads, LinkedIn Campaign Manager.
- Experience with B2B lead generation, email marketing, WhatsApp marketing, and marketing automation.
- Location: Kottat; Job Type: Full-time.
Ideal Candidate Profile
- Experience in B2B technology sectors such as SaaS, ERP, or IT services preferred.
- Proficient in data-driven campaign optimization using tools like Google Analytics 4, Google Tag Manager, and CRM integration.
- Able to manage end-to-end digital marketing campaigns including budgeting, reporting, and cross-team coordination to drive qualified leads.