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Generalist, mid-level paid-marketing role with broad cross-channel skillset increases candidate competition.
Skills like PPC, analytics, and email automation are highly transferable across industries.
Explicit years plus mandatory platform and analytics tool experience creates moderate candidate screening.
Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms focusing on lead quality, cost per lead, conversion rate, and ROAS.
Manage email and WhatsApp campaigns including segmentation, automation, A/B testing, and consent management for lead generation and nurturing.
Develop campaign plans, coordinate with cross-functional teams for content and landing pages, implement tracking (UTM, pixels), and analyze performance for reporting and continuous improvement.
2-3 years of experience in performance marketing or paid advertising.
Hands-on experience with Google Ads, Meta Ads, LinkedIn Campaign Manager.
Experience with B2B lead generation, email marketing, WhatsApp marketing, and marketing automation.
Location: Kottat; Job Type: Full-time.
Experience in B2B technology sectors such as SaaS, ERP, or IT services preferred.
Proficient in data-driven campaign optimization using tools like Google Analytics 4, Google Tag Manager, and CRM integration.
Able to manage end-to-end digital marketing campaigns including budgeting, reporting, and cross-team coordination to drive qualified leads.