Manager - Digital Marketing
Samsonite (company site, opens in a new tab)MumbaiOn-siteDirect career pageEst. 12–20 LPA
Posted on 10 Sept
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Job description
Structured overview of role & requirements
About This Role
- Lead and own end-to-end full-funnel digital media strategy, planning, and execution across multiple brands and platforms including Meta, Google, YouTube, LinkedIn, DV360, Amazon Marketing Services (AMS), and programmatic channels.
- Manage large-scale digital media budgets ensuring efficient allocation to maximize key metrics such as reach, engagement, traffic, ROI, and conversion across awareness, consideration, and e-commerce campaigns.
- Drive marketplace media strategies specifically for Amazon and other e-commerce platforms, managing AMS campaigns and integrating efforts with e-commerce, brand, and agency teams to support business objectives and growth.
Minimum Requirements
- Work Experience Required: Not explicitly mentioned in the JD.
- Mandatory skills include expertise in digital media planning and execution across Meta, Google, YouTube, LinkedIn, DV360, programmatic, Amazon Marketing Services (AMS), and marketplace advertising platforms.
- Proven ability to manage large-scale digital media budgets and campaign performance optimization with measurable outcomes like ROI and ROAS.
- Not explicitly mentioned: educational qualifications, location requirements, or notice period.
Ideal Candidate Profile
- Experienced digital media strategist with hands-on expertise in managing integrated media plans that include brand-building, performance marketing, and e-commerce growth across diverse platforms.
- Strong analytical orientation with capability to monitor and optimize campaigns using performance data, attribution models, and insights to continuously improve media effectiveness and business outcomes.
- Demonstrates senior-level ownership with structured thinking and ability to lead cross-functional collaboration among brand, e-commerce, CRM, retail, and agency partners for integrated consumer journey execution.