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Well-known consumer brand, popular digital marketing role and broad platform requirements increase applicant competition.
Core digital marketing skills are transferable, though AMS/marketplace focus favors e-commerce and retail backgrounds.
Platform-specific skills (AMS, programmatic, Meta/Google) required but no explicit years, so moderate filtering.
Lead and own end-to-end full-funnel digital media strategy, planning, and execution across multiple brands and platforms including Meta, Google, YouTube, LinkedIn, DV360, Amazon Marketing Services (AMS), and programmatic channels.
Manage large-scale digital media budgets ensuring efficient allocation to maximize key metrics such as reach, engagement, traffic, ROI, and conversion across awareness, consideration, and e-commerce campaigns.
Drive marketplace media strategies specifically for Amazon and other e-commerce platforms, managing AMS campaigns and integrating efforts with e-commerce, brand, and agency teams to support business objectives and growth.
Work Experience Required: Not explicitly mentioned in the JD.
Mandatory skills include expertise in digital media planning and execution across Meta, Google, YouTube, LinkedIn, DV360, programmatic, Amazon Marketing Services (AMS), and marketplace advertising platforms.
Proven ability to manage large-scale digital media budgets and campaign performance optimization with measurable outcomes like ROI and ROAS.
Not explicitly mentioned: educational qualifications, location requirements, or notice period.
Experienced digital media strategist with hands-on expertise in managing integrated media plans that include brand-building, performance marketing, and e-commerce growth across diverse platforms.
Strong analytical orientation with capability to monitor and optimize campaigns using performance data, attribution models, and insights to continuously improve media effectiveness and business outcomes.
Demonstrates senior-level ownership with structured thinking and ability to lead cross-functional collaboration among brand, e-commerce, CRM, retail, and agency partners for integrated consumer journey execution.