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Remote role and popular product title attract many applicants, despite platform specialization.
High domain specificity (CRM, data models, integrations) limits cross-industry transferability.
Explicit 7+ years requirement plus technical CRM/data platform expertise makes shortlisting highly selective.
Own and evolve the Custom Objects feature, enabling customers to model unique business entities and define complex data relationships within HighLevel's CRM platform.
Define and execute the product strategy and roadmap for Custom Objects, ensuring integration and native support across workflows, reporting, APIs, and other HighLevel products.
Collaborate closely with Engineering and Architecture teams to ensure scalability, data integrity, API evolution, platform extensibility, and measurable customer outcomes.
7+ years of Product Management experience, including platform, CRM, data, developer, infrastructure, or integration products.
Strong understanding of relational databases, entity-relationship modeling, schemas, metadata, and relationship types (one-to-one, one-to-many, many-to-many).
Proficiency with APIs, webhooks, data synchronization, integrations, and data mapping.
Ability to work deeply with Engineering and Architecture on technically complex, scalable products.
Experienced in building or managing CRM or flexible data platforms with strong technical knowledge of data modeling and integrations.
Strategic thinker focused on creating reusable platform primitives over one-off solutions to solve cross-product data challenges.
Comfortable in ambiguous technical problem spaces, capable of aligning cross-functional teams (Product, Engineering, Design, Data, GTM) around a clear product vision.