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Niche Adobe AEP/AJO expertise and seniority reduce applicant density despite WPP brand.
Requires Adobe AEP/AJO and marketing data model expertise, limiting cross-industry transferability.
Mandated Adobe AEP/AJO, database and programming skills imply strict technical and domain-specific filters.
Design and implement MarTech platform solutions focusing on Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO).
Develop and manage marketing database architectures, including complex querying, aggregations, and indexing.
Collaborate with business and technology stakeholders to align data models and personalize customer journeys through business rules and conditional logic.
Experience in digital marketing platforms with emphasis on Adobe Experience Platform and Adobe Journey Optimizer implementations.
Strong database skills in SQL, Oracle, Teradata, or similar, including marketing database design.
Proficiency in programming languages such as JavaScript, Python, PHP, and web technologies like HTML/CSS.
Work Experience Required: Not explicitly mentioned in the JD.
Experienced in enterprise-level digital marketing technology implementations and integrations.
Capable of coordinating with both technical teams and business stakeholders for solution delivery.
Skilled at interpreting complex data models (preferably XDM) to drive personalized marketing campaigns.