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Mid-level, popular digital marketing role with broad channel and PPC/GTM requirements increases competition.
Core skills (PPC, SEO, analytics) are highly transferable across industries.
Explicit 2-4 years plus mandatory PPC, GTM, and analytics skills create moderate filtering.
Manage and optimize PPC campaigns across Google Ads, Bing, Facebook, and other social platforms for internal company websites.
Oversee daily account management including keyword bid maintenance, audience building for remarketing, and display ad placements.
Monitor and analyze web analytics dashboards and campaign reports to identify key insights aligning with company goals.
Bachelor’s Degree in Advertising or Marketing.
2-4 years of experience in digital marketing.
Proficient in Google Ads, Microsoft Advertising, Facebook Ads, SEO, PPC, Google Tag Manager, and Excel for reporting.
Work Experience Required: 2-4 years. Notice period: Not explicitly mentioned in the JD.
Experienced in handling multi-platform paid advertising campaigns with a focus on conversion tracking and analytics.
Strong skills in data-driven decision-making and managing PPC accounts with attention to current industry trends.
Comfortable working within a team environment managing multiple digital marketing components including SEO, PPC, and content management systems.