Field Marketing Manager, India
Shield AI (company site, opens in a new tab)5+ yrsDelhi NCROn-siteDirect career pageEst. 14–26 LPA
Posted on 10 Sept
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Job description
Structured overview of role & requirements
About This Role
- Lead and execute field marketing programs targeting India's defense and aerospace strategic accounts, including MoD, Armed Forces, DRDO.
- Plan and manage India-based defense and aerospace events, customer engagements, and account-based marketing initiatives aligned with sales and business development priorities.
- Own Salesforce and Marketo campaign execution, ensuring accurate CRM data, campaign tracking, and performance reporting against KPIs such as pipeline contribution and deal acceleration.
Minimum Requirements
- 5 to 8+ years of experience in field marketing, demand generation, or related roles with exposure to government, aerospace, or defense markets in India.
- Experience marketing to India-based government, defense, aerospace, or public sector organizations, including Ministry of Defence, Armed Forces, or DRDO.
- Proven hands-on experience with Salesforce CRM (campaign management, reporting) and Marketo or a comparable marketing automation platform.
- Strong understanding of India's defense procurement processes and complex multi-stakeholder account structures in defense sector.
Ideal Candidate Profile
- Experienced in executing account-based marketing programs within complex government or strategic defense accounts in India.
- Comfortable engaging with senior military leaders, government stakeholders, and defense industry executives.
- Skilled in managing multiple programs with cross-functional teams in a fast-paced, high-growth environment focused on aerospace and defense sectors.