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Metro location and mid-level experience present, but niche defense/government specialization reduces candidate pool.
Heavy requirement for defense procurement, MoD/DRDO experience and government account knowledge limits cross-industry transferability.
Explicit years requirement plus mandatory Salesforce, Marketo, and defense account experience makes filters strict.
Lead and execute field marketing programs targeting India's defense and aerospace strategic accounts, including MoD, Armed Forces, DRDO.
Plan and manage India-based defense and aerospace events, customer engagements, and account-based marketing initiatives aligned with sales and business development priorities.
Own Salesforce and Marketo campaign execution, ensuring accurate CRM data, campaign tracking, and performance reporting against KPIs such as pipeline contribution and deal acceleration.
5 to 8+ years of experience in field marketing, demand generation, or related roles with exposure to government, aerospace, or defense markets in India.
Experience marketing to India-based government, defense, aerospace, or public sector organizations, including Ministry of Defence, Armed Forces, or DRDO.
Proven hands-on experience with Salesforce CRM (campaign management, reporting) and Marketo or a comparable marketing automation platform.
Strong understanding of India's defense procurement processes and complex multi-stakeholder account structures in defense sector.
Experienced in executing account-based marketing programs within complex government or strategic defense accounts in India.
Comfortable engaging with senior military leaders, government stakeholders, and defense industry executives.
Skilled in managing multiple programs with cross-functional teams in a fast-paced, high-growth environment focused on aerospace and defense sectors.