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Popular mid-level performance role, metro location, 4–6 years requirement, and broad platform skills increase competition.
Core performance marketing skills (Google/Meta/analytics) are highly transferable across industries despite childcare focus.
Explicit 4–6 years requirement plus mandatory Google/Meta and analytics experience raises filtering strictness.
Own end-to-end setup, management, and optimization of performance marketing campaigns across Google Ads and Meta Ads platforms.
Analyze campaign performance data to improve lead generation metrics such as CPL, CPA, ROAS, and conversion rates, driving qualified parent inquiries, tours, and enrollments for childcare brands.
Conduct A/B testing, collaborate on performance-focused creative, and lead multi-channel measurement integrating campaign and CRM data to connect media investment with business outcomes.
4–6 years of hands-on performance marketing experience with proven expertise in Google Ads and Meta Ads Manager.
Strong analytical skills including practical experience with GA4, Google Tag Manager, conversion tracking, and campaign optimization metrics (CPL, CPA, ROAS, etc.).
Experience managing paid search, display, video, remarketing, and lead-generation campaigns.
Work Experience Required: 4–6 years in performance marketing/digital advertising.
Data-driven individual contributor comfortable working directly within ad platforms to build, test, and optimize campaigns independently across multiple markets.
Experienced in campaign analytics and connecting advertising with CRM data to impact lead quality and conversion funnels.
Familiar with North American markets and capable of collaborating with cross-functional teams including content, design, web, CRM, and admissions to maximize marketing impact.