Performance Marketing Manager
Fueling Brains (company site, opens in a new tab)4–6 yrsChennaiOn-siteDirect career pageEst. 6–12 LPA
Posted on 9 Sept
Reach people at Fueling Brains
People at this company you can reach
Log in to see who works here
Create a free account or log in to see the people at Fueling Brains you could write to:
- Recruiters & HR
- People in this function
- Work addresses
Your match
Against your primary resume
Log in to see your match score
Create a free account or log in to unlock your CV match score across:
- Role fit
- Experience
- Industry relevance
Protocol Intelligence
How competitive this role is
Competition
Background fit
Strictness
Log in to see why each signal reads the way it does.
Job description
Structured overview of role & requirements
About This Role
- Own end-to-end management and optimization of paid media campaigns across Google Ads and Meta Ads to drive qualified parent leads, tours, and enrolments in childcare brands.
- Plan and execute A/B tests on creative, offers, and user journeys to improve conversion rates and lead quality.
- Analyze campaign performance using GA4, CRM data, and other analytics tools to generate actionable insights and collaborate with cross-functional teams to support growth initiatives.
Minimum Requirements
- 4–6 years of hands-on experience in performance marketing, paid media, SEM, or digital advertising.
- Proven expertise in managing Google Ads and Meta Ads Manager campaigns with a focus on lead generation.
- Experience with analytics tools such as GA4, Google Tag Manager, and conversion tracking.
- Work Experience Required: 4–6 years in performance marketing or equivalent roles.
Ideal Candidate Profile
- Experienced individual contributor comfortable managing multiple campaigns, markets, budgets, and priorities independently.
- Data-driven operator with strong analytical skills and hands-on experience in campaign experimentation and conversion rate optimization.
- Familiarity with North American digital marketing landscapes and regulatory considerations, especially Canadian and U.S. audience targeting.