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Mid-level, popular paid-media role with broad platform requirements increases applicant density.
Paid-media and analytics skills are highly transferable across industries, lowering background sensitivity.
Explicit 4–6 years plus mandatory Google/Meta and analytics skills creates stringent shortlisting filters.
Own end-to-end management and optimization of paid media campaigns across Google Ads and Meta Ads to drive qualified parent leads, tours, and enrolments in childcare brands.
Plan and execute A/B tests on creative, offers, and user journeys to improve conversion rates and lead quality.
Analyze campaign performance using GA4, CRM data, and other analytics tools to generate actionable insights and collaborate with cross-functional teams to support growth initiatives.
4–6 years of hands-on experience in performance marketing, paid media, SEM, or digital advertising.
Proven expertise in managing Google Ads and Meta Ads Manager campaigns with a focus on lead generation.
Experience with analytics tools such as GA4, Google Tag Manager, and conversion tracking.
Work Experience Required: 4–6 years in performance marketing or equivalent roles.
Experienced individual contributor comfortable managing multiple campaigns, markets, budgets, and priorities independently.
Data-driven operator with strong analytical skills and hands-on experience in campaign experimentation and conversion rate optimization.
Familiarity with North American digital marketing landscapes and regulatory considerations, especially Canadian and U.S. audience targeting.