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Metro Bangalore mid-level MarTech BA with generalist title yields medium competition.
MarTech, data platform and BA skills are transferable across industries though healthcare experience is beneficial.
Explicit 5–7 years and required MarTech/data experience make shortlisting moderately strict.
Own requirement gathering, analysis, and documentation for marketing technology platforms (CDP, CRM, Marketing Automation, CMS, DAM, PXM, DXP, Enterprise Search).
Support delivery, optimisation, and ongoing improvements of enterprise-wide marketing technology and digital platforms across APAC, EMEA, and AMER.
Collaborate with Data Engineering, Analytics, and Technology teams to improve reporting, integrations, data quality, and support AI and automation initiatives.
Bachelor's degree in IT, Computer Science, Business, Marketing Technology, Data Analytics, or related field.
5-7 years experience in Business Analysis, Marketing Technology, Digital Platforms, Data Platforms, or Technology Delivery.
Experience with marketing technology, digital transformation, or enterprise application/data-driven initiatives.
Proficiency with Agile methodologies and tools such as Jira and Confluence.
Strong skills in requirements gathering, process mapping, and stakeholder management in marketing tech environments.
Experienced working with cross-functional and global teams across APAC, EMEA, and AMER regions.
Background or certifications (CBAP, PMP, SAFe, Scrum, Agile BA) in healthcare, MedTech, digital commerce, or large marketing technology setups.