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Tier-1 brand, metro location, and generalist product-marketing skillset increase candidate competition.
Product marketing skills transfer across SaaS, but B2B wellness preference raises domain-specific fit requirements.
Explicit 12+ years, 5+ years tech marketing, and 2+ years people management create strict filtering.
Define and document product positioning, messaging, and market differentiation across the product hierarchy and customer journey stages.
Own and manage go-to-market strategies for the product portfolio, including new product launches and major releases, collaborating with sales, product, and customer success teams.
Lead and mentor a product marketing team, establish OKRs, and drive continuous improvement and strategic alignment.
12+ years of marketing experience with at least 5 years in tech marketing, preferably B2B SaaS or enterprise software.
2+ years of experience managing high-performing teams.
Bachelor's degree required; MBA preferred.
Ability to understand complex technical products and translate them into marketing materials.
Experienced in leading cross-functional teams and managing product marketing in a fast-paced, startup-like environment.
Strong strategic thinker capable of developing competitive intelligence and customer insights to guide product positioning and go-to-market plans.
Familiarity with or experience in the wellness and beauty industry is a significant advantage.