Program Manager, Demand Generation
Sectigo (company site, opens in a new tab)3–5 yrsChennaiOn-siteDirect career pageEst. 8–11 LPA
Posted on 10 Sept
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Job description
Structured overview of role & requirements
About This Role
- Own the end-to-end operational workflow for demand generation campaigns, converting plans and target lists into Sales Loft sequences for sales reps.
- Leverage advanced AI tools to automate and streamline campaign execution workflow, maximizing efficiency and speed.
- Monitor and report on campaign execution, rep compliance, coverage, and activity to ensure discipline and scalable outbound pipeline delivery.
Minimum Requirements
- 3–5 years experience in demand generation operations, marketing operations, sales operations, or campaign/sequence execution in B2B technology or SaaS.
- Hands-on experience building and deploying sequences in Sales Loft or similar platforms; familiarity with Salesforce and HubSpot required.
- Strong project management skills coordinating complex, multi-stream programs across distributed teams and time zones.
- Bachelor’s degree in Marketing or related field strongly recommended.
Ideal Candidate Profile
- AI-native demand generation expert with proven experience deploying AI-enhanced workflows in fast-paced B2B tech environments.
- Disciplined program operator who can build, deploy, track adoption, and enforce compliance on tooling and sequences.
- Experienced in pod/segment-based go-to-market models and familiar with intent-data platforms (e.g., Intentsify) and ABM programs.