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Mid-level generalist digital marketing role in metro Pune with common 4–7 year band increases candidate competition.
Core digital marketing, SEO, and paid media skills are highly transferable across industries.
Explicit 4–7 year requirement plus mandatory PPC, SEO, and analytics skills increases shortlisting strictness.
Develop and execute comprehensive digital marketing campaigns including SEO, PPC, social media, and paid ads across platforms like Google Ads, Microsoft Ads, LinkedIn, Facebook, and Twitter.
Manage digital advertising budgets and optimize campaign performance through data analysis, A/B testing, and bid adjustments to maximize ROI and conversions.
Collaborate with internal teams to align UX, design, and content strategies with marketing goals and prepare performance reports with strategic recommendations.
4 to 7 years of experience in SEO, social media, and PPC advertising with proven success.
Proficiency in PPC campaign management platforms including Google Ads and/or Bing Ads, Meta Ads, TikTok Ads, and LinkedIn Ads.
Strong knowledge of Google Analytics and experience with conversion tracking and attribution modeling.
Bachelor's degree in BE, MCA, or BCA mandatory; work location is Hinjewadi, Pune with full-time onsite requirement.
Experienced in managing and optimizing B2B digital marketing campaigns across multiple platforms and tools including SEMrush, Search Console, Google Analytics, and Data Studio.
Capable of translating web analytics data into actionable marketing strategies and conducting SEO audits to improve performance.
Comfortable working in a full-time office environment with a structured shift (10:00 AM to 7:00 PM, Monday to Friday) and collaborating across teams for integrated digital campaigns.