Manager - Product Marketing - Bangalore
Tally Solutions Pvt. Ltd. (company site, opens in a new tab)5–8 yrsBengaluruOn-siteDirect career pageEst. 12–20 LPA
Posted on 9 Sept
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Job description
Structured overview of role & requirements
About This Role
- Drive deeper engagement, adoption, and value realization among existing customers through product marketing campaigns.
- Create and manage a pipeline of customer testimonials, case studies, success stories, and related content across multiple formats.
- Develop and optimize customer marketing, adoption, and mid-funnel lifecycle communications with data-driven insights.
Minimum Requirements
- 5-8 years of experience in product marketing, customer marketing, lifecycle marketing, content marketing, or related roles.
- Strong experience marketing to an existing customer base specifically.
- Excellent storytelling, content development, and communication skills with ability to interview customers and create varied content formats.
- Work Experience Required: 5-8 years. Location: India (Bangalore).
Ideal Candidate Profile
- Experienced in managing cross-functional collaboration with Product, Customer Success, Sales, Creative, and Analytics teams to inform marketing programs.
- Skilled in translating complex product features into clear, customer-focused value messaging that drives adoption.
- Capable of using customer insights and data to continuously improve marketing effectiveness and customer journeys.