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Tier-1 brand, mid-level generalist marketing analytics role, metro location, and broad BI/CRM skills increase candidate competition.
Requires B2B marketing funnel knowledge and MarTech (Salesforce, Marketo), moderately limiting cross-industry transferability.
Explicit 3–5 years plus mandatory marketing analytics, BI, CRM and Marketo skills increase filter strictness.
Analyze and interpret existing enterprise marketing dashboards to identify performance trends and diagnose anomalies across global and regional campaigns.
Partner with regional marketing teams to provide actionable insights and strategic recommendations using established BI tools and reports.
Serve as the expert user of core reporting tools, relaying regional requirements and ensuring accurate interpretation of marketing metrics by stakeholders.
3–5 years of experience in marketing analytics, business intelligence, strategy consulting, or a highly analytical marketing operations role.
Proficiency in using enterprise BI tools such as Tableau, Power BI, or Looker for dashboard interpretation and analysis.
Experience navigating data models and extracting reports from CRMs (Salesforce preferred) and marketing automation platforms (Marketo preferred).
Work Experience Required: 3–5 years in relevant analytical marketing or business intelligence roles.
Strong expertise in B2B marketing funnel analytics, lead lifecycle understanding, and pipeline performance evaluation.
Proven capability to independently conduct deep-dive diagnostic analyses and translate complex data into strategic business narratives.
Comfortable collaborating directly with regional marketing leaders and acting as liaison between data and business strategy within a distributed, cross-functional environment.