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Tier-1 brand, mid-level role, metro location, and broad marketing program skills increase competition.
Requires retail banking marketing experience, so industry-specific fit is important.
Explicit 6–10 years and required retail banking marketing experience tighten shortlisting.
Lead the design and flawless execution of marketing campaigns in partnership with internal teams to meet business growth and customer engagement goals.
Implement test strategies, conduct BAU auditing, and apply critical thinking to identify and mitigate risks ensuring campaign/channel integrity.
Manage campaign approval processes, monthly budget reconciliation, marketing invoice processing, and compliance with legal, policy, and regulatory requirements.
6-10 years of experience in marketing within retail banking or financial services industry.
Bachelor’s degree required; Master’s degree preferred.
Strong project management skills with ability to manage multiple tasks and deliverables under tight deadlines.
Work Experience Required: 6-10 years in relevant domain.
Experienced in marketing program management with a focus on campaign execution and performance analytics in financial services.
Capable of influencing across multiple stakeholders including legal, creative, and business teams, demonstrating diplomatic communication.
Comfortable operating in fast-paced, detail-oriented environments requiring complex decision-making and risk assessment.