Marketing Manager
Headstrong HR Consulting5–6 yrsMumbaiOn-siteDirect career pageEst. 8–12 LPA
Posted on 9 Sept
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Job description
Structured overview of role & requirements
About This Role
- Own and execute 360° marketing strategies focused on residential and commercial real estate projects.
- Lead offline marketing activities (~80%) including ATL, BTL, events, exhibitions, channel partner meets, branding, outdoor advertising, and project launch campaigns.
- Manage digital marketing efforts (~20%) covering Google Ads, Meta Ads, SEO, SEM, social media, email marketing, and lead generation to support sales and track marketing KPIs.
Minimum Requirements
- 5–6 years of hands-on experience in 360° marketing specifically within the real estate industry.
- Strong expertise in offline marketing accounting for approximately 80% of marketing activities, including ATL, BTL, events, and project launches.
- Proficiency in digital marketing tools and channels including Google Ads, Meta Ads, SEO, SEM, social media, and lead generation campaigns.
- Location requirement: Vile Parle, Mumbai. Notice period: Not explicitly mentioned in the JD.
Ideal Candidate Profile
- Candidate with strategic exposure to both offline and digital marketing channel management tailored to real estate projects.
- Experienced in coordinating multi-agency campaigns involving creative, media, digital, and event teams with budget and ROI accountability.
- Demonstrated ability to generate quality leads supporting sales conversion through integrated marketing campaigns in real estate or related sectors.