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Generalist mid-level marketing, metro location, broad skills, and popular title increase candidate competition.
Requires real-estate-specific 360° offline marketing experience, reducing cross-industry transferability.
Explicit 5–6 years plus real-estate and heavy offline marketing experience tightens shortlisting filters.
Own and execute 360° marketing strategies focused on residential and commercial real estate projects.
Lead offline marketing activities (~80%) including ATL, BTL, events, exhibitions, channel partner meets, branding, outdoor advertising, and project launch campaigns.
Manage digital marketing efforts (~20%) covering Google Ads, Meta Ads, SEO, SEM, social media, email marketing, and lead generation to support sales and track marketing KPIs.
5–6 years of hands-on experience in 360° marketing specifically within the real estate industry.
Strong expertise in offline marketing accounting for approximately 80% of marketing activities, including ATL, BTL, events, and project launches.
Proficiency in digital marketing tools and channels including Google Ads, Meta Ads, SEO, SEM, social media, and lead generation campaigns.
Location requirement: Vile Parle, Mumbai. Notice period: Not explicitly mentioned in the JD.
Candidate with strategic exposure to both offline and digital marketing channel management tailored to real estate projects.
Experienced in coordinating multi-agency campaigns involving creative, media, digital, and event teams with budget and ROI accountability.
Demonstrated ability to generate quality leads supporting sales conversion through integrated marketing campaigns in real estate or related sectors.