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Remote, mid-level, well-funded SaaS brand and broad platform requirements drive high competition.
Medium — core marketing operations skills transferable but platform-specific experience (Marketo, Salesforce) limits cross-industry fit.
High — explicit 3–5 years and mandatory platform experience across Marketo, Salesforce, and LeanData.
Manage and optimize marketing automation platforms including campaign builds, list management, and workflow automation primarily using Marketo.
Own lead lifecycle management, ensuring effective lead scoring, routing, and handoff from Marketing to Sales in partnership with LeanData.
Maintain data integrity across Salesforce and marketing systems; build dashboards and reports to track campaign metrics and marketing-influenced pipeline.
3–5 years of experience in marketing operations, demand generation operations, or related marketing systems role.
Hands-on experience with at least two of: Marketo, Pardot, HubSpot.
Working knowledge of Salesforce and experience with LeanData or similar lead routing tools.
Must work during U.S. Eastern Time business hours (EST) remotely from India.
Experienced in B2B SaaS marketing operations with familiarity in marketing analytics and attribution tools (e.g., Google Analytics, Bizible).
Comfortable independently managing detailed marketing operations processes with rigorous QA and data hygiene discipline.
Able to collaborate closely with U.S.-based marketing and sales teams during EST hours for real-time campaign execution and troubleshooting.