Marketing Operations Manager
Birdeye (company site, opens in a new tab)3–5 yrsGurugramOn-siteDirect career pageEst. 10–18 LPA
Posted on 8 Sept
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Job description
Structured overview of role & requirements
About This Role
- Manage and optimize marketing automation platforms including campaign builds, list management, and workflow automation primarily using Marketo.
- Own lead lifecycle management, ensuring effective lead scoring, routing, and handoff from Marketing to Sales in partnership with LeanData.
- Maintain data integrity across Salesforce and marketing systems; build dashboards and reports to track campaign metrics and marketing-influenced pipeline.
Minimum Requirements
- 3–5 years of experience in marketing operations, demand generation operations, or related marketing systems role.
- Hands-on experience with at least two of: Marketo, Pardot, HubSpot.
- Working knowledge of Salesforce and experience with LeanData or similar lead routing tools.
- Must work during U.S. Eastern Time business hours (EST) remotely from India.
Ideal Candidate Profile
- Experienced in B2B SaaS marketing operations with familiarity in marketing analytics and attribution tools (e.g., Google Analytics, Bizible).
- Comfortable independently managing detailed marketing operations processes with rigorous QA and data hygiene discipline.
- Able to collaborate closely with U.S.-based marketing and sales teams during EST hours for real-time campaign execution and troubleshooting.