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Popular generalist social media role with junior experience and metro location increases applicant competition.
Social media content and analytics skills are highly transferable across industries and platforms.
Explicit 2+ years requirement and portfolio preference raise shortlisting requirements but no strict certifications.
Manage and grow social media presence across platforms like Instagram, Facebook, LinkedIn, X, and YouTube to increase brand awareness and engagement.
Develop and execute social media strategies and campaigns aligned with company marketing goals, including content creation and calendar management.
Monitor platform analytics, prepare performance reports, and suggest improvements based on data insights.
Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Business Administration, or related field.
Minimum 2 years of experience in social media marketing or digital marketing.
Proficiency in content creation, social media platforms, and analytics tools; familiarity with Canva, Meta Business Suite, or Google Analytics is advantageous.
Job location: Ahmedabad.
Demonstrated ability to manage social media campaigns and produce engaging, creative content aligned with brand goals.
Experience coordinating with creative teams (designers, video editors) for content delivery and campaign execution.
Data-driven with skills in analyzing social media metrics to optimize performance and audience engagement.