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Popular generalist marketing title plus broad execution requirements increases competition.
Marketing skills transferable but B2B fintech/HR focus gives moderate industry specificity.
Explicit 10–12+ years plus mandatory HubSpot, B2B demand-generation and AI fluency raise strictness.
Own and execute multi-channel B2B marketing campaigns to generate qualified leads and measurable pipeline growth, collaborating closely with BD/Sales.
Manage marketing operations of CRM (HubSpot) including nurture campaigns, list segmentation, and reporting.
Lead LinkedIn presence and thought leadership content creation; support product marketing for new AI-enabled finance platform (FinOpz).
10-12+ years of B2B marketing experience with proven demand generation expertise.
Hands-on experience managing HubSpot CRM marketing functions (nurture, segmentation, reporting).
Fluency in AI tools (e.g., ChatGPT, Claude) integrated into daily work.
Work Experience Required: 10-12+ years in B2B marketing. Notice Period: Not explicitly mentioned.
Experienced individual contributor comfortable with hands-on campaign execution and content creation rather than management-only roles.
Skilled in integrating marketing with BD/Sales for pipeline-driven outcomes, including account-based marketing.
Comfortable working directly with fractional CMO and managing external vendors while maintaining strategy ownership.